LOTUS’S PLUS UDON Unveils a New Experience of “Muan” Combining Happy Mall and HAPPY PLUS EXPERIENCE to Become the Lifestyle Destination for Every Generation
Udon Thani, July 1, 2026 – CP AXTRA Public Company Limited, the operator of Makro and Lotus’s wholesale and retail businesses, officially launched Lotus’s Plus Udon, a new lifestyle and experiential landmark in Upper Northeastern Thailand. Developed under the HAPPY MALL – A Community’s Place of Happiness concept, the project introduces PLUS HAPPY EXPERIENCE, a new shopping mall experience model that seamlessly integrates shopping, dining, entertainment, relaxation, and community activities into one destination. The development aims to create a comprehensive Lifestyle & Experience Destination that caters to the evolving needs of today's consumers.
The grand opening ceremony was presided over by Mr. Rachan Sunhua, Governor of Udon Thani Province, with Ms. Benchawan Ongsri, Chief Executive Officer – Mall Business, and Mr. Krit Oraweerakul, Director of Lotus’s Plus Udon Shopping Center, welcomed distinguished guests and visitors.
Lotus’s Plus Udon brings the "Fun and Energize – Muan Community" concept to life by incorporating the unique charm of "Muan"—the joyful, vibrant spirit that defines Northeastern Thai culture—throughout every area and customer touchpoint. The project creates an engaging atmosphere filled with happiness, energy, and opportunities for people of all ages to connect and enjoy shared experiences.
The PLUS HAPPY EXPERIENCE concept is built around four strategic pillars: PLUS HAPPY CURATED OFFERINGS, PLUS HAPPY MOMENTS & EXPERIENCES, PLUS HAPPY COMMUNITY-CENTRIC, and PLUS HAPPY VALUE & PRIVILEGES. Together, these pillars deliver an enhanced selection of products and services, diverse lifestyle activities and experiences, a community-centered destination for everyone, and year-round exclusive rewards and privileges—ensuring that every visit is enjoyable, convenient, and memorable.
One of the project's key highlights is its carefully curated collection of leading retail, dining, and lifestyle brands that cater to every lifestyle, including several brands making their debut in Northeastern Thailand and Udon Thani. These include Adidas Outlet, Jetts Fitness, Pilates by Fitness Plus, Lucky BBQ, Lucky Suki Marché, The Steak & More, and KAMU, as well as the first Bar B Q Plaza branch in Northeastern Thailand to operate daily until 2:00 a.m.
Designed as a Community Center for All, Lotus’s Plus Udon welcomes visitors of all ages and lifestyles under the principles of Universal Design. The project features dedicated spaces for families, children, pets, and community activities, including Home Hall, an indoor lifestyle space; Lan So Lao, a community gathering and event area; Lan Na Haan, a green relaxation zone; Lan Na Huen, an outdoor activity space; and Red Lotus Yard, a playground and family entertainment area.
The development also brings together an exciting collection of renowned local favorites and hidden gems from both within and outside the province, including All Around Café, Better Half, Milk Craft, Cocoa Better, Monnaie, Time Square, Boy Baker, Jolie, SIRI GRACE, and PRW Radiant Accessories. These additions enrich Udon Thani's retail landscape while creating valuable opportunities for local entrepreneurs to grow alongside their communities.
The launch of Lotus’s Plus Udon represents Lotus’s transformation from a traditional shopping mall into a premier lifestyle and experience destination for Northeastern Thailand. Guided by the HAPPY MALL – A Community’s Place of Happiness concept, the project delivers joyful experiences inspired by the spirit of "Muan" in every aspect of daily life for people of all generations.
The opening also marks another significant milestone for CP AXTRA in expanding its HAPPY MALL model through four strategic pillars—Food Destination, Lifestyle, Wellness, and Sustainability. Through this approach, the company aims to create richer customer experiences while strengthening its role as a community hub. The initiative aligns with CP AXTRA's vision of becoming ASEAN's leading wholesaler and retailer, as well as an Opportunity Platform that connects producers, entrepreneurs, communities, and consumers, enabling sustainable growth and shared prosperity for all.
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