Overview

MESSAGE FROM THE CHAIRMAN

In a world defined by rapid change, the sustainable growth of an organization is not measured solely by the numbers of its branches but rather begins with how deep and strong “taproots” that firmly committed to upholding the right values.

For CP AXTRA Public Company Limited (“the Company” or “CP AXTRA”), good governance is the taproot; symbolized the foundation of the organization, and it forms the foundation of our business operations, which is based on principles of ethics, transparency, and responsibility towards all stakeholders. Since we believe that good governance is not merely a framework for oversight, it is about being aware of the well-being and challenges of others and growing together in a balanced way across economic, social, and environmental dimensions.

CP AXTRA grows through engagement and connection with diverse stakeholders, ranging from customers, partners, entrepreneurs, employees, communities, and an entire society. These stakeholders play a vital role in driving the country's economy, distributing income throughout the value chain, and our mission is to meaningfully address the needs of all sectors, bringing 'change' to 'fulfill' the quality of life, health, happiness, and well-being.

The Company is committed to becoming Asia’s leading retail and wholesale platform through seamless integration of B2B and B2C channels across all touchpoints to better meet customer needs through technology, innovation, and operational excellence driven by highly skilled personnel and connecting business partners in a sustainable manner.

CP AXTRA’s strategic framework drives balanced and sustainable growth across its retail and wholesale businesses. This framework encompasses regional market expansion, private label product development, technology and digital transformation for customer understanding, efficiency, and talent development at all levels, promoting clean energy throughout the value chain, and collaborations with partners and businesses. The goal is to create a platform of opportunity that generates tangible value for the economy, society, and the environment.

In terms of products and services, the Company prioritizes the quality of food and health products, coupled with its role as a platform of opportunity, supporting entrepreneurs, small, and medium-sized enterprises (SMEs) through knowledge transfer, understanding of market needs, sales channels, and access to international markets, in order to achieve inclusive and sustainable economic growth.

In terms of operations, the Company is committed to utilizing digital technology, artificial intelligence (AI), and automation to enhance efficiency and create truly personalized customer experiences. Furthermore, the Company is developing leased spaces and shopping malls into the ‘Happy Mall’ concept that caters to the lifestyles of people of all ages, becoming destinations where visitors feel good, experience an improved quality of life, and share meaningful experiences together.

CP AXTRA is committed to responsible business practices and to fostering balanced, long-term growth-symbolized by a tree with a deep, strong taproot and steady branches that provide enduring value to society. On behalf of the Board of Directors, I would like to extend my heartfelt gratitude to stakeholders for the vital contributions in driving the organization towards a sustainable future together.