Lotus's Wins No.1 Brand Thailand for the 2nd Consecutive Year Reaffirming Its Position as the Nation's Most Loved Retail Brand Through Strong Growth and an Unmatched New Experience: The Hidden Taste Thailand

• Lotus's, under CP AXTRA, wins No.1 Brand Thailand for the 2nd consecutive year, reaffirming the trust of consumers nationwide
• Unveiling a new "screen-to-plate" experience with The Hidden Taste Thailand, turning on-screen menus into real dishes available at over 2,000 stores nationwide

Lotus's, under CP AXTRA, reaffirms its strength as the retail brand that holds a special place in Thai consumers' hearts, winning the No.1 Brand Thailand 2026 award once again. This reflects the trust that consumers across the country place in Lotus's as a brand that stands beside every Thai family — through value, product quality, convenience, and a shopping experience that fits everyday life.

This achievement is not only a reflection of leadership in the retail business, but also of Lotus's continuous growth as a brand that never stops evolving to meet the needs of modern consumers — through its nationwide store network, digital platforms, quality products at great value, and the creation of new experiences that genuinely connect the brand with customers' everyday lives.

One key example of how Lotus's is ready to go beyond conventional retail is its collaboration with leading partners and experts across various industries, such as TRUE CJ and The Lemon Shot, to create The Hidden Taste Thailand. Built on the concept of "screen to plate," this is a new kind of experience that tangibly connects entertainment, Thai food culture, communities, entrepreneurs, and the retail business.

The Hidden Taste Thailand is not just a food show — it's an unmatched experience. Lotus's can take menus discovered and told through the screen from across Thailand and turn them into real dishes that customers can buy at more than 2,000 Lotus's stores nationwide.

From dishes that make viewers crave them to products customers can actually put in their baskets — this is what makes The Hidden Taste Thailand more than just content. It turns viewers' cravings into real everyday experiences, and brings the stories of Thai food to consumers on a national scale.

For Lotus's, this No.1 Brand Thailand award is more than just a trophy on stage or a mark of the brand's success — it is "an award for every customer." Because every bit of trust, every time a customer chooses Lotus's, and every basket filled in daily life, is the driving force behind Lotus's continued recognition as the No.1 brand in the hearts of the public.

Winning the No.1 Brand Thailand award once again is not simply a confirmation of Lotus's success as a leading retail brand — it also reflects Lotus's role as a brand ready to go further than ever, as a provider of value, a creator of new experiences, and a platform that connects people, content, food, communities, and everyday life.

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