Curtain Up in Udon Thani for the First Time! "Makro x Heliconia Udon Love Like a PRO." Featuring a Giant 30 Metre Waterfall, an Army of Renowned Chefs and Artists, Boosting the Local Economy. Overwhelming Response as More Than 200,000 People Attend Over 4 Days

Udon Thani – September 22, 2026: Makro, the leading wholesale business under CP AXTRA Public Company Limited, joined forces with Heliconia H Group Company Limited, a leading business partner, together with local entrepreneurs, to hold the "Makro x Heliconia Udon Love Like a PRO" event in grand style, celebrating Makro's 37th anniversary. Highlights included a landmark 30 metre giant waterfall equivalent to the height of a 10 storey building, signature dishes from an army of more than 50 celebrity chefs, popular restaurant menus, exceptional shopping deals, and concerts by leading artists, over a full 4 days, aimed at promoting the local economy and creating happiness for the people of Udon Thani and visiting tourists at Muang Thong Charoensri Market, Udon Thani Province.

Mr. Tanit Chearavanont, Group CEO of Wholesale Business, CP AXTRA Public Company Limited, said: "The organisation of 'Makro x Heliconia Udon Love Like a PRO' this time builds on the success of the 'Hat Yai Songkran Like a PRO' event held in Songkhla Province during this year's Songkran festival, which showed us that creating new experiences can bring energy and vibrancy to a city, and create concrete opportunities for people and businesses in the area. Udon Thani Province stands out for its strengths in location, its connections to key provinces across the Northeast, and its role as a gateway between Thailand and the Lao People's Democratic Republic. We believe the 'Udon Love Like a PRO' event has delivered another memorable and enjoyable experience, while reaffirming Makro's long standing commitment, spanning more than 31 years, to standing alongside the communities and entrepreneurs of Udon Thani, as we work together to create opportunities and drive sustainable growth for the local economy."

Mr. Kitikorn Penrote, CEO of Heliconia H Group Company Limited, said: "This collaboration with Makro combines Heliconia's strengths in Food Experience and Entertainment with Makro's potential and network, to create an experience that is complete in every dimension, covering food, entertainment and lifestyle, and meeting the needs of consumers across every group. A key highlight was the gathering of more than 50 Celebrity Chefs from Iron Chef Thailand, MasterChef Thailand, The Restaurant War Thailand and affiliated programmes, who helped create excitement and presented special menus, together with the landmark 30 metre giant waterfall and concerts by artists across a variety of genres. All of this reflects our capability in bringing Food and Entertainment together to create a distinctive experience that reaches people. We believe this joining of forces not only created enjoyment for those who attended, but also helped increase vibrancy for Udon Thani Province, stimulate spending, and create opportunities for local entrepreneurs in the area."

Throughout the 4 days of the event, held from September 17 to 20, 2026, the response was excellent, with more than 200,000 people attending in total, including residents of Udon Thani, visitors from across Isan, and tourists from the Lao PDR who travelled to join in the continuous excitement. The event also drew the attention of well known local influencers and content creators, who attended and continuously produced content, helping to extend the event's buzz into the online world, reflecting a warm response from local residents, neighbouring provinces and Thailand's neighbouring country alike, which helped stimulate the local economy considerably.

The success of "Makro x Heliconia Udon Love Like a PRO" was made possible by the combined efforts of every sector involved, including business partners, government agencies, the private sector, entrepreneurs, as well as the people of Udon Thani and visiting tourists, who together made this event another important occasion that added colour to Udon Thani Province, delivering a full scale experience in food, entertainment and lifestyle. Stay tuned for more exciting activities as part of Makro's 37th anniversary celebrations, and follow further updates on Facebook at Makro – แม็คโคร.