CP AXTRA Reinforces Its Mission to Support Thai Farmers and SMEs for Sustainable Growth through “The Story: Small People with Big Hearts” Series
Bangkok, July 9, 2025 – CP AXTRA Public Company Limited, an operator of Asia’s leading wholesaler and retailer “Makro” and “Lotus’s”, continues to affirm its commitment to empowering Thai farmers and SMEs to build sustainable careers and incomes amidst today’s economic challenges. Through the “Platform of Opportunity” concept, the company offers support across the entire value chain—from sourcing and product distribution to business training and knowledge-sharing—aiming to enhance local products to meet market demand and deliver quality goods at affordable prices across the Makro and Lotus’s network.
As part of this ongoing mission, CP AXTRA recently launched its new online documentary series “The Story: Small People with Big Hearts,” which showcases real-life stories of resilient farmers and small-scale entrepreneurs across Thailand. These individuals demonstrate strength, determination, and hope, reflecting the company’s vision to build a robust grassroots economy. The series amplifies the often-overlooked voices of small players in the business ecosystem through honest, simple, and powerful storytelling.
Each episode introduces viewers to the people behind the produce—true entrepreneurs who play an essential role in Thailand’s agricultural, food processing, and community retail sectors. The series highlights how CP AXTRA walks side by side with them on their journey to sustainable and stable growth.
Mrs. Siriporn Dechsingha, Chief Corporate Sustainability and Communication Officer, CP AXTRA Public Company Limited, shared: “At CP AXTRA, we are committed to being a trusted partner to farmers and small business operators. Our initiatives include knowledge-sharing programs, business matchmaking events, and purchasing partnerships with new SMEs and smallholder farmers. These efforts help expand market access, increase revenue opportunities, and strengthen livelihoods—all while aligning with evolving consumer behaviors and preferences.”
The documentary series presents inspiring stories of individuals making a difference in their communities. These include: Ms. Jirapa Phimon, who mobilized her community to form a large-scale catfish farming enterprise; A beef cooperative in Nong Sung district, whose premium beef production has helped improve local farmers’ quality of life; Mr. Prakob Sapyodkaew, a Ratchaburi farmer with over 33 years of experience, who turned his struggles into success by supplying high-quality freshwater prawns to Thai consumers; And edible flower growers in Nakhon Ratchasima who promote organic farming with a philosophy that happiness begins with the grower and reaches every consumer. Through “The Story: Small People with Big Hearts,” CP AXTRA seeks to inspire new beginnings and foster confidence in those striving to succeed in agriculture, food, and local retail. The series is a powerful testament to the company’s belief in inclusive growth—where no one is left behind. Available now on CP AXTRA and E-Jan online platforms, the series invites all viewers to share positive energy and join the conversation using the hashtag #SmallPeopleBigHearts.
