Makro Hosts a Major Event in Khon Kaen “ตลาดนัดโชห่วย 16 รวมมิตร : รวมมิตรทุก Gen รวม Trends สร้างกำไร” Leveraging New Trends to Drive Sustainable Profit Growth
Makro, a leading wholesale business under CP AXTRA Public Company Limited, reinforces its role as a trusted partner for Thai entrepreneurs by organizing the “ตลาดนัดโชห่วย 16” under the theme “รวมมิตร : รวมมิตรทุก Gen รวม Trends สร้างกำไร”, taking place from 26 February to 1 March 2026 at the Khon Kaen International Convention and Exhibition Center (KICE) on Mittraphap Road, Khon Kaen Province. The event continues Makro’s key mission to enhance the capabilities of traditional Thai grocery (Shohuay) entrepreneurs nationwide by connecting business knowledge, emerging trends, and modern solutions to create sustainable income opportunities and long-term growth.
Mr. Jessadang Singcum, Chairman of the Organizing Committee, stated that the event was first launched in 2008 and has now reached its 16th edition. Throughout Makro’s 36 years of growing alongside Thai society, the company has recognized the importance of community-based Shohuay businesses as a fundamental pillar of the local economy. This event therefore serves not only as a trading platform, but also as a comprehensive learning hub for knowledge sharing, experience exchange, and business networking with partners across the ecosystem.
Amid rapidly changing social contexts and consumer behaviors particularly among the New Generation who prioritize novelty, trends, and experiential shopping Makro has modernized the event format to better meet evolving demands. The initiative aims to transform the perception of traditional Shohuay trade from a legacy business into a new opportunity space for entrepreneurs of all generations, inspiring younger individuals to view Shohuay stores as a viable pathway to launching profitable and scalable ventures.
Held daily from 10:00 AM to 8:00 PM within the convention hall, ตลาดนัดโชห่วย 16 features three key Pavilion zones that reinforce Makro’s position as a one-stop hub for solutions, trends, and business opportunities for Shohuay operators and aspiring entrepreneurs. Key highlights include:
- Shohuay Market Zone (Indoor Hall): A hub of solutions and business ideas
- Pavilion Zone showcasing profit-generating Makro Brand products and business inspiration in a POP MART-inspired theme tailored to modern consumer lifestyles
- Mitrtae Shohuay Zone featuring integrated solutions such as makro POS, the intelligent store assistant, along with trending product ideas to support the New Shohuay New Gen model
- Makro PRO, Thailand’s No.1 homegrown e-commerce platform, offering convenient online ordering anytime, anywhere, with fast delivery within three hours—alongside special activities celebrating its 3rd anniversary
- Special promotional deals from leading brands, enabling Shohuay operators to maximize resale margins while enjoying value for personal consumption
- Free stage activities, games, and mini concerts by renowned artists including KT Kratae, Jetrin, Stamp, Jakk Chawin, and Tar Mister Team, as well as appearances by leading online influencer Mae-Pitchanee Tantivit (Premaya) and family members Soul and Monet
- “Ruam Mit Festival” Zone (Outdoor Area): 4:00 PM – Midnight
- Midnight Station: An international Asian-European street food festival featuring over 50 popular food and beverage vendors
- The first-ever Snow Ville/Ice Bar experience at KICE, inviting visitors to enjoy a unique “snowfall” atmosphere in the heart of Northeastern Thailand
- Ruam Mit T-POP Festival featuring performances by popular artists such as bamm, 4EVE, and ATLAS with free admission throughout the event
- MitrMart Heng Heng Heng: An intelligent Shohuay model store developed by student winners of the “MitrMart New Gen Challenge 2026” business plan competition from the Faculty of Business Administration, Khon Kaen University, showcasing real-world planning, operations, and profit generation at the event
On this special occasion, Makro PRO also hosts its 3rd anniversary campaign, “Makro PRO’s 3rd Anniversary”, offering participants the chance to win exclusive prizes, including the Makro PRO Golden Ticket for customers who make purchases at the event, as well as additional rewards at the Lucky City activity zone.
Visitors are also invited to contribute to environmental sustainability by participating in proper waste segregation through the AXTRA Green Together initiative—part of CP Axtra’s commitment to fostering responsible waste management in collaboration with all sectors.
ตลาดนัดโชห่วย16 รวมมิตร is more than just an exhibition—it is a collaborative platform aimed at strengthening the business ecosystem of Thai Shohuay stores, empowering them to modernize and grow sustainably, while positioning Shohuay as an accessible business opportunity for consumers and aspiring entrepreneurs across all generations.
Don’t miss this one-of-a-kind event! Makro invites Shohuay operators, the general public, and the new generation of entrepreneurs to explore trends, exchange ideas, and unlock business opportunities together at “ตลาดนัดโชห่วย16 รวมมิตร : รวมมิตรทุก Gen รวม Trends สร้างกำไร” from 26 February to 1 March 2026 at the Khon Kaen International Convention and Exhibition Center (KICE). For more information, please contact Line @mitrtaeshohuay or call 02-099-1555.
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