CP AXTRA unveils “Lotus’s Plus Udon” as the New Landmark of Upper Northeastern Thailand Under the Happy Mall Concept: “Happiness Every Day, for Every Generation” Featuring the “Fun and Energize – Muan Community” Concept Creating a New Lifestyle and Community Hub for the Region

Udon Thani, June 8, 2026 – CP AXTRA Public Company Limited, operator of the wholesale and retail businesses Makro and Lotus’s, continues to elevate its retail business into a community lifestyle destination with the launch of the new Lotus’s Plus Udon. The project reinforces the company’s vision of transforming retail spaces into more than just shopping venues, creating destinations that seamlessly integrate everyday living, leisure, entertainment, and community activities. The development aims to stimulate the local economy while enhancing the quality of life for residents of Udon Thani and nearby provinces.

A Strategic Location Shaping a New Lifestyle Destination in Upper Northeastern Thailand

Lotus’s Plus Udon has been developed as a new-generation lifestyle destination spanning over 60,000 square meters. The project features a newly developed three-storey shopping center with more than 18,000 square meters of leasable space, accommodating over 200 retail outlets, along with extensive indoor and outdoor activity areas and a large parking facility to support the growing number of customers and visitors.

Located in a prime area in the heart of Udon Thani, the development is surrounded by residential communities, educational institutions, hospitals, and key government offices. With a population of more than 177,000 people within a five-kilometer radius, the area is considered one of the most economically vibrant locations in northeastern Thailand, with strong purchasing power and significant growth potential. Udon Thani also serves as a major transportation and commercial gateway connecting Thailand with neighboring countries across the Greater Mekong Subregion.

Community Center for All: A Place of Happiness for Every Generation

At the heart of the project is the “Fun and Energize – Muan Community” concept, inspired by the vibrant spirit, colorful culture, and joyful lifestyle of the people of Northeastern Thailand. The concept brings local identity to life through the mall’s design, activity spaces, and customer experiences, creating an atmosphere that is welcoming, energetic, and full of happiness.

Every aspect of the development has been carefully designed to ensure that each visit offers enjoyment, warmth, and memorable experiences that reflect the unique character of Udon Thani and the Northeastern region.

Beyond Shopping: A Complete Lifestyle Experience

From a marketing perspective, the project is designed to meet the evolving needs of modern consumers who seek comprehensive lifestyle destinations. Lotus’s Plus Udon brings together a diverse range of offerings, including restaurants, cafés, fashion, beauty, health and wellness services, entertainment venues, and family-oriented activities.

The center also features leading brands and key retail anchors, including several first-to-market concepts in Udon Thani, enhancing the project's appeal and creating experiences that extend well beyond traditional shopping. These attractions are expected to increase customer engagement and encourage longer visits within the mall.

The launch of Lotus’s Plus Udon marks another significant milestone for CP AXTRA as it expands its role from a retail operator to an Opportunity Platform for entrepreneurs, business partners, and local communities. The project contributes to building a stronger regional economic ecosystem while supporting Udon Thani’s continued growth as a major economic and lifestyle hub of Northeastern Thailand.

Guided by the Happy Mall philosophy — “Happiness Every Day, for Every Generation” — and the “Fun and Energize – Muan Community” concept, Lotus’s Plus Udon is more than a new shopping center. It is a place of happiness, a platform of opportunity, and a new community hub designed to grow sustainably alongside its people, the city, and the local economy.

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