CP AXTRA Reinforces Its “Platform of Opportunity” Strategy to Drive Thailand’s Grassroots Economy
Joining Forces with Public and Private Sectors to Connect Northeastern Farmers to makro–Lotus's Markets through “Big Match AGRI-Connext @ Khon Kaen”
- CP AXTRA reinforces its role as a “Platform of Opportunity” by partnering with public and private sector organizations to connect farmers and agricultural entrepreneurs in Northeastern Thailand with business opportunities at makro–Lotus's through a Business Matching platform that opens doors to nationwide markets.
- Creating end-to-end opportunities—from capability development to market access—through knowledge sharing, product standard enhancement, in-depth business consultation, and direct engagement with buyers, helping strengthen the long-term competitiveness of farmers and entrepreneurs.
- Driving the grassroots economy through collaboration by leveraging makro–Lotus's wholesale and retail network to add value to agricultural products, promote GI products, and expand market access to consumers in Thailand and overseas, creating sustainable income for Thai farmers.
Khon Kaen, 6 July 2026 – CP AXTRA Public Company Limited, the operator of makro–Lotus's, reaffirmed its commitment to serving as a "Platform of Opportunity" by joining forces with the Thai Chamber of Commerce, the Board of Trade of Thailand through its Business Matching Committee, and the Department of Internal Trade, Ministry of Commerce, to organize "Big Match AGRI-Connext @ Khon Kaen." The event brought together more than 190 farmers and agricultural entrepreneurs from 13 provinces across Northeastern Thailand to participate in business matching sessions with procurement teams from leading modern trade retailers. Participants also received practical guidance on product development to better meet market demands and expand their distribution opportunities nationwide.
Ms. Siriporn Dechsingha, Chief Corporate Sustainability and Communication Officer, CP AXTRA Public Company Limited, stated, "Big Match AGRI-Connext @ Khon Kaen is more than a business matching event. It serves as a collaborative platform that brings together farmers, entrepreneurs, government agencies, private sector partners, and buyers to create new business opportunities while equipping participants with knowledge and practical insights to develop products that meet evolving market demands. As a leading wholesale and retail operator, makro–Lotus's is committed to being a 'Platform of Opportunity' that connects farmers and entrepreneurs directly to the market, supports product quality enhancement, increases product value, and promotes Geographical Indication (GI) products through both online and offline channels, expanding access to consumers in Thailand and international markets."
The event also featured a certificate presentation ceremony for participants who completed the "Farmer and Entrepreneur Development Program for Partnership with Modern Trade Retailers." In addition, a series of seminars and knowledge-sharing sessions led by experts from both the public and private sectors covered topics including agricultural production for modern trade, product quality and standards, production efficiency improvement, maximizing benefits from trade agreements, and personalized business consultation. These activities were designed to strengthen the capabilities of farmers and entrepreneurs and enhance their long-term competitiveness.
The event reflects CP AXTRA's ongoing commitment to strengthening Thailand's agricultural sector through close collaboration between the public and private sectors. By leveraging the nationwide wholesale and retail network of makro–Lotus's, the Company continues to connect producers with market opportunities, enhance product value, expand market access, and empower Thai entrepreneurs—creating stable income for farmers while contributing to the sustainable growth of Thailand's grassroots economy.
Farmers interested in participating can find more information at https://cpseeding.com/cpaxtra. For updates on future activities and initiatives, please visit https://www.facebook.com/cpaxtrathailand.
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