CP AXTRA Receives 4 Awards at "Retail Asia Awards 2026 Reaffirming Its Leadership in Thai Wholesale-Retail on the Asian Stage
- CP AXTRA wins 4 awards at the Retail Asia Awards 2026, covering sustainability, cultural marketing, and customer experience
- Reaffirms its potential as a leader in Thai wholesale-retail business at the regional Asian level, while continuing to create sustainable value for customers, partners, society, and the environment
CP AXTRA Public Company Limited, operator of the "Makro-Lotus's" wholesale and retail business, has reaffirmed its success as a leader in Thai wholesale-retail by receiving 4 regional awards at the Retail Asia Awards 2026, reflecting the company's potential, creativity, and commitment to sustainable organizational development — covering environmental management, cultural marketing strategy, and the enhancement of customer experience across all business formats. The company continues to aim at elevating Thai wholesale-retail business standards to a global level and creating sustainable value for all stakeholders. The awards CP AXTRA received are as follows:
- Sustainability Initiative of the Year – Thailand, for the "Reduce Waste, Create Value: AXTRA Zero Waste" project, which aims to manage food waste comprehensively from upstream to downstream, reflecting the company's commitment to conducting business responsibly toward the environment and society.
- Customer-Centric Brand of the Year – Thailand, for a campaign in which Lotus's combined an understanding of consumer culture with marketing innovation, turning it into a cultural phenomenon that generated widespread engagement.
- Hypermarket of the Year – Thailand, for Lotus's turning Chinese New Year culture into a retail opportunity, using a strategy that deeply understood consumer insights to create tangible growth that precisely met customer needs.
- Convenience Store of the Year – Thailand, for Lotus's go fresh, which drew on everyday consumer insights to intelligently develop services that meet real-time needs, turning every moment into an opportunity to create convenience for customers.
This achievement reflects CP AXTRA's commitment to adapting and driving its business swiftly through innovation, technology, and strategies that respond to consumer needs across every dimension, while aiming to create balanced value for customers, partners, society, and the environment — reaffirming CP AXTRA's potential as a leader in the wholesale and retail business at the regional Asian level.
