Makro Ignites New Opportunities for Thailand’s Food Industry at “Makro HORECA 2026” Inspiring growth and new opportunities through knowledge, innovation and partnerships across the entire ecosystem. Starts today, October 29.
Bangkok, October 29, 2026 – Makro, the leading wholesale business under CP AXTRA Public Company Limited, has launched “Makro HORECA 2026,” the 19th edition of Thailand’s food business exhibition, under the concept “FOOD FESTA: Spark Ideas, Ignite the Food Business.” The event runs from October 29 to November 1, 2026, at IMPACT Exhibition Center, Halls 6–8, Muang Thong Thani. By bringing knowledge, innovation, ingredients and a wide range of business opportunities together in one event, it aims to strengthen the competitiveness of hotel, restaurant and catering operators and to ignite new opportunities for Thailand’s food industry to grow on the global stage.
Mr. Tanit Chearavanont, Group Chief Executive Officer Wholesale Business of CP AXTRA Public Company Limited, said: “This year’s Makro HORECA builds on 18 years of success. It shows that when HoReCa operators have a space to connect and exchange knowledge, new innovations and business opportunities with others across the ecosystem, the results are tangible. The competition stages that elevate the skills of Thai chefs and mixologists also create real business opportunities.
“Today, running a food business is no longer just about making delicious food. Customers want convenience, speed, great experiences and new things that fit their lifestyles. Operators therefore need to adapt, understand their customers and look for new opportunities. For example, a restaurant with a signature dish or sauce recipe can turn it into a product sold to a wider market, or collaborate with brands and partners to develop new menus and business models. Makro is ready to support operators in three areas: product quality and value, knowledge and technology, and partnership that stands beside them. With innovation at the heart of it all, operators can understand their customers, improve their operations and find better ways to create value and differentiation, so that HoReCa businesses can compete strongly and grow sustainably. We also aim to promote Thai food as the country’s key Soft Power on the global stage.”
Makro hopes this year’s event will be another platform that offers inspiration, tools and collaboration networks that operators can put to practical use in their businesses, through four days of activities. It also reaffirms Makro’s commitment to standing beside hotel, restaurant and catering operators and to creating opportunities across the ecosystem, so that they can turn challenges into opportunities and move Thailand’s food industry forward together, steadily and sustainably.
At the HORECA Talk session, “Igniting Thailand’s Food Future: The Next Chapter of Thailand’s Food Industry,” Mr. Tanit also shared his views on the challenges and opportunities facing the industry. He noted that operators still face rising ingredient costs, competition and changing consumer demands. Makro is therefore moving beyond being a wholesaler to become a partner that makes it easier for operators to do business and reach their full potential. What operators need is not the widest range of choices, but products and solutions that suit their business and are high-quality, good value and reliable. Makro delivers these by combining product curation, data and Retail Tech through the Makro PRO platform, knowledge from Chef’s Club by Makro, and a network of chefs, manufacturers and suppliers that gives SMEs and local producers wider access to the market.
Mr. Tanit closed by reflecting on Makro’s more than 37 years of standing beside operators: “Makro will stand by operators in every situation.”
HoRaCa entrepreneurs and the general public are invited to ignite ideas and the food business together at “Makro HORECA,” Thailand’s 19th food business exhibition. It is a platform for inspiration and opportunity for food operators, bringing together knowledge, innovation, ingredients, partner networks for business growth, and entertainment in one place. The event runs through November 1, 2026, at IMPACT Exhibition Center, Halls 6–8, Muang Thong Thani. Admission is free, 10:00 AM – 7:00 PM.
