makro, under CP AXTRA, Supports Thai Farmers Purchasing Aromatic Coconuts from Ban Phaeo and Songkhla to Create Sustainable Market Opportunities
Bangkok, 6 March 2026 – Recently, domestic prices of aromatic coconuts have experienced volatility and a downward trend, affecting farmers’ incomes in several regions. The increase in production volume, coupled with rising competition in export markets and slowing demand from certain overseas markets, has caused farmgate prices to drop significantly at times, impacting on the income stability of coconut growers. Direct procurement from farming sources has therefore become an important approach to connecting Thai farmers with modern trade markets.
makro and Lotus’s, under CP AXTRA Public Company Limited, continue to stand alongside Thai farmers by purchasing high-quality aromatic coconuts from key production areas of the country, including Ban Phaeo in Samut Sakhon and Songkhla. These coconuts are distributed through the company’s nationwide wholesale and retail networks, helping expand market channels for farmers while enabling consumers to access fresh produce directly from the source.
makro places strong emphasis on product quality selection—from cultivation areas and production processes to distribution—ensuring that entrepreneurs and consumers receive products that meet high standards. At the same time, farmers benefit from stable and fair distribution channels. In addition to direct procurement, Makro also provides opportunities for farmers to sell their products directly to consumers within its retail spaces, while offering guidance on improving product quality, meeting product standards, and creating added value. These efforts aim to elevate Thai agricultural products and strengthen their competitiveness in the market in a sustainable manner.
CP AXTRA also continues to support locally distinctive agricultural products and Geographical Indication (GI) products from various regions across the country, distributing them through Makro and Lotus’s networks. Examples include Nong Hiang jackfruit from Chonburi, Sam Nam seabass from Songkhla, and Korat bananas from Nakhon Ratchasima. These initiatives help create added value for local produce and allow consumers to access high-quality agricultural products directly from their origins.
Such collaboration reflects the important role of wholesale and retail businesses in connecting the supply chain—from farmers at the source to end consumers. When farmers’ produce gains broader market access, it contributes to more stable income and improves the overall quality of life for Thai farmers.
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