CP AXTRA Wins Next Gen Retail Award Reinforcing Its Leadership in Future-Ready Wholesale and Retail, Delivering Experiences for Every Consumer Lifestyle
- CP AXTRA receives the award from Brand Inside, recognizing its success in elevating the wholesale and retail experience for the next generation
- Advancing its Happy & Healthy Mall concept while strengthening its ambition to become a leading Retail Tech player in the ASEAN region
CP AXTRA Public Company Limited (CP AXTRA), operator of the “Makro” and “Lotus’s” wholesale and retail businesses, has been honored with the Next Gen Retail Award by Brand Inside, a leading Thai business media outlet.** The award recognizes CP AXTRA’s success in transforming its wholesale and retail businesses for the next generation through the development of platforms and innovations that seamlessly connect online and offline shopping experiences through an integrated omnichannel approach, while delivering experiences that meet the evolving needs of consumers across generations.
The award further reinforces CP AXTRA’s vision and commitment to developing Makro and Lotus’s into more than shopping destinations, but spaces that create meaningful value for people and communities. Through its Happy & Healthy Mall concept, CP AXTRA aims to promote the quality of life, happiness, and well-being of customers and surrounding communities, while leveraging technology and innovation to create seamless shopping experiences across all channels.
These efforts are driving the transformation of Thailand’s retail industry into the digital era, responding to the evolving needs of consumers across generations, and reinforcing CP AXTRA’s ambition to become a leading Retail Tech player in the ASEAN region, while fostering sustainable growth together with customers, partners, and society.
