CP AXTRA Continues “ลำไย ปันสุข…คืนสุข สู่ชุมชน” for the 7th Year Supporting Thai Farmers While Contributing to “อาหารดีพี่ให้น้อง” to Provide School Lunch Ingredients for Students Nationwide
Bangkok, September 21, 2026 - CP AXTRA Public Company Limited, operator of the Makro and Lotus’s wholesale and retail businesses, continues to support Thai farmers and strengthen Thailand’s grassroots economy through the 7th year of “ลำไย ปันสุข…คืนสุข สู่ชุมชน”. The initiative aims to expand market opportunities and support the management of seasonal longan produce, while connecting farmers directly with consumers through CP AXTRA’s nationwide retail network. This year, the company targets the purchase of 573,000 kilograms of longans from key growing areas in Northern Thailand, including Chiang Mai, Lamphun and Tak, for distribution through Makro and Lotus’s stores nationwide.
Beyond creating market opportunities and supporting farmers during the harvest season, “ลำไย ปันสุข…คืนสุข สู่ชุมชน” extends its impact by giving back to society. Throughout the campaign period, from now until October 16, 2026, CP AXTRA will contribute THB 1 for every kilogram of longans sold to “อาหารดีพี่ให้น้อง”, an ongoing social initiative by CP AXTRA that provides quality food ingredients for school lunches to students at schools facing resource constraints or limited access to food. From 2023 to 2025, “อาหารดีพี่ให้น้อง” provided food ingredients to 333 schools, reaching 75,848 students. In 2026, CP AXTRA aims to support meals for 30,000 students across 100 schools nationwide, helping expand access to quality food, improve the quality of life of children and young people, and strengthen food security for Thai youth.
The continued implementation of “ลำไย ปันสุข…คืนสุข สู่ชุมชน” goes beyond expanding distribution channels and creating income opportunities for farmers during the harvest season. It creates a meaningful connection between “farmers’ produce” and “meals for children,” enabling every purchase of Thai agricultural produce to contribute value back to society. The initiative reinforces CP AXTRA’s commitment to leveraging the strength of its wholesale and retail businesses to connect farmers, consumers and communities, helping strengthen Thailand’s grassroots economy while advancing food security and improving quality of life for people across the country in a sustainable way.
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