Makro Expands Own Brand Portfolio Products to Elevate Customer Experience and Cement Position as a Leading Food Destination
Bangkok, 5 June, 2025 - Makro, the leading wholesale business under CP AXTRA Public Company Limited, is reinforcing its position in the retail and wholesale sector through the strategic expansion of its Own Brand products. With a diverse range of consumer and household goods, including Exclusive Brands available only at Makro and Lotus’s, the company is focused on delivering value, quality, and a superior shopping experience to modern entrepreneurs and consumers.
As economic pressures shape purchasing habits, consumers are prioritizing high-quality, great-tasting, and value-for-money products. With over 36 years of wholesale experience, Makro is committed to elevating its Own Brand offerings to meet a wide array of customer needs. A trend-led approach targets younger consumers—for example, collaborating with popular characters like Stitch to create uniquely designed baked goods timed with movie releases, generating buzz and opening new dimensions in the bakery market. Makro also embraces co-branding partnerships with leading domestic and international brands.
Makro continues to enhance the shopping experience through its Chef’s Club by Makro initiative, which sees professional chefs co-developing recipes and innovative food products. This program not only enhances meal quality and affordability, but also underscores Makro’s role as a culinary partner – helping customers deliver standout food experiences and reinforcing Makro’s leadership in the regional food industry.
Currently, Own Brand products, under the brands Aro, Savepak, and Petz Friend, account for approximately 18.5% of total sales at Makro,. These products are now exported to 10 countries: Cambodia, Myanmar, Malaysia, Singapore, Vietnam, China, Laos, Hong Kong, Somalia, and Tanzania—demonstrating the international potential and recognition of Makro's Own Brand quality.
In addition to Own Brands, Makro also offers Exclusive Brands, available only at Makro and Lotus’s. These include over 50 high-quality global brands such as Barilla (Italy’s No.1 pasta brand), Cuckoo (South Korea’s top home appliance brand), and Haday (China’s No.1 sauce brand), among others.
In addition, CP AXTRA supports Thailand’s agricultural and SME sectors by sourcing fresh and frozen meat, vegetables, and fruits from local farmers, and partnering with Thai SMEs to produce processed goods—enhancing economic opportunities for communities and diversifying CP AXTRA’s Own Brand product portfolio with unique, competitive offerings.
#CPAXT #CPAXTRA #ซีพีแอ็กซ์ตร้า #Makro #makrothailand #ownbrand #Aro #Savepak
