MESSAGE FROM THE CHAIRMAN
Dear Shareholders
This 2023 is a year of remarkable growth and significant transformation for CP Axtra Public Company limited (“The Company”). The Company remains committed to adapting and evolving, as well as constantly striving to increase its competitive potential both domestically andregionally. These qualities form the cornerstone of the vision to pursue leading the industry as the best in retail and wholesale tech.
The Company has focused on the development of products and services that not only answer the needs of diverse customers but also enhance their shopping experiences, be they online or foot traffic through the stores, namely to and from our signature fresh food section. We understand that consumers are seeking quality products at a great value alongside healthy and sustainable, eco-friendly alternatives. The Company aims to go one better with a wide assortment of products that cater to these needs, ultimately enhancing sales and customer satisfaction.
One of our key strategies was to optimize the value of our assets. In 2023, we continued to increase the value of existing assets with enhanced operational efficiency and effectiveness and, in turn, created new opportunities for growth and profitability,ensuring all shareholders and stakeholders that every hardware is firing on all cylinders for their optimal, fullest value.
Digital transformation is the key catalyst for a fruitful journey to enhance its competitive potential both domestically and regionally. We have made significant investments in cutting-edgetechnology and digital infrastructure to improve our customer experiences and operational efficiency. The Company's onlineplatforms and digital services have seen tremendous growth, and we continue to explore innovative ways to connect with our customers in the digital realm, towards our aspiration to become a leading retail tech company.
We recognize that sustainability is not just a buzzword but a fundamental responsibility. In 2023, we made substantial progress in our Environmental, Social, and Governance (ESG) area and we were privileged to become a member of world-renowned global and local indices. In so doing, we continue to focus on business management aspects that align corporate governance to Sustainable Development Goals. We have implemented rigorous governance standards, ensuring transparency, accountability, and ethical conduct throughout our organization. Moreover, we have taken steps to reduce our environmental footprint and contribute positively to the communities we serve. Our in-house structure, capacities, and personnel model together form a potential fulfiller that synchronizes development and supports current business undertakings alongside those planned for the future, and their well-being is key, as we recognize that they are our most valuable asset.
Last but not least, on behalf of the Board of Directors, I would like to express my deepest gratitude to our shareholders, partners, and stakeholders for your unwavering trust and support. I would also like to thank the Board of Directors, executives, and employees for their hard work and dedicationto the Company. Together, we achieved remarkable milestones in 2023. With it, I am confident the Company is more than capable of synchronizing multiple fronts for good, intended results. Lastly, the Board of Directors and I would like to assure you that the Company is firmly committed to conducting business under good corporate governance and adhering to the Company's codes of conduct in pursuit of sustainable growth for the nation, the community, and all groups of the Company stakeholders alike.
