“makro” Wins “Best Retail Space Influencer Campaign” at the Thailand Influencer Awards 2025

Bangkok, October 7, 2025 – makro, a leading wholesale business under CP AXTRA Public Company Limited, has been honored with the “Best Retail Space Influencer Campaign” award at the “Thailand Influencer Awards 2025”, the country’s largest annual event recognizing outstanding influencers and brand-led campaigns. Now in its 7th consecutive year, the awards aim to elevate Thailand’s influencer marketing industry to national and international recognition.

Makro received the Best Retail Space Influencer Campaign award for its campaign “makro Everywhere Near You (TURNING GRAND OPENINGS INTO LOCAL MILESTONES)” submitted by THE LEMON SHOT. The campaign showcased the creativity of over 200 local creators and influencers on TikTok from food lovers, families, and chefs to small business owners in celebrating the grand openings of 16 new makro branches across Thailand. Each opening became a local community celebration, generating over 47 million engagements and achieving an impressive 80% reach in every province.

This recognition reflects Makro’s successful strategy of leveraging influencer collaborations and creative social media marketing to build stronger connections between the brand and consumers. Beyond brand engagement, the campaign also contributed to local economic growth, supporting small entrepreneurs, creating jobs, and enhancing community well-being reinforcing makro’s commitment to sustainable growth together with the community.

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